ÐÏࡱá>þÿ +-þÿÿÿ*ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥ÁÀ ð¿‘ bjbjñ¡ñ¡ .“˓ˑÿÿÿÿÿÿ·,,†††††ÿÿÿÿšššš®šê0ÂÂÂÂÂ���ikkkkkk$²ÌB�†������††ÂÂÛ¤ýýý�:†Â†Âiý�iýýýÂÿÿÿÿ CT �ÀÐÿÿÿÿ×ýUº0êýíý†ýX��ý�������ý���ê����ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ���������, L: marketing management (part time) (MSc/PgDip/PgCert) 57N500B1/61N500VX/62N500VZ Duration: MSc 24 Months (PT); PG Diploma 18 months; PgCert 8 Months. Part time students will negotiate their programme of study with the Programme Leader. Students undertake a programme of study as agreed with the programme leader, taking up to 30 credit points per semester (90 credit points per year of study). BU5039 must be taken as part of the first year of study. This course must be taken as the first course in any study. BU5039 Marketing Management (15 credit points) Compulsory Courses BU5038 Interpersonal Management, Negotiation and Persuasion (15 credit points) BU5041 New Product & Service Development (15 credit points) BU5043 Marketing Decision Making (15 credit points) BU5572 Consumer Behaviour (15 credit points) BU5573 Marketing Communications (15 credit points)) BU5576 Business Model Innovation (15 credit points) BU5583 Research Practice (15 credit points) On completion of the compulsory courses, students must take either of the following in year two: BU5959 Marketing Project (60 credit points) Or BU5968 MSc Dissertation (60 credit points) Assessment: By a portfolio of course work, as prescribed for each course. 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